Two months leading up to my first craft fair, and just over a year after I posted my first photograph of my art on instagram under @isketchsf I decided to change my business name to Watercolor & Ink. It was an informed decision based on the fact that the name iSketchSF, although catchy and memorable, was limiting. If I was to ever move from San Francisco, and hopefully that day won't be anytime soon, I would be stuck. Stuck forever with a business name that would tie me to a place I might not always call home.
However I can't say that leaving behind iSketchSF was an easy decision. Googling iSketchSF would actually steer web browsers straight to me; now googling Watercolor & Ink will lead browsers to endless websites, none of which are mine. I also got my first pieces of mail as a business owner under iSketchSF, even if they were junk mail and one very deceptive scam asking me for money due to an employee occupational violation.
Watercolor & Ink is a more mature title, and certainly a bit more descriptive. Even better, now I get to use an ampersand in my logo and everyone loves a good ampersand! But most importantly it is a business title that will grow, expand and adapt overtime. Hopefully I can grow with it.